Éclair has announced an exclusive partnership with Sydney-based Shooting Star Company Group to deploy ÉclairPlay among cinema exhibitors in SSCG’s DStar Cinema network in Australia and New Zealand
ÉclairPlay is designed to connect cinema exhibitors and content owners around the globe. The technology provides content owners with an efficient and cost-effective solution to deliver digital cinema packages to cinemas and gives exhibitors access to content (feature films, alternative content, shorts, ads, trailers) available for download and projection as well as to all tools and content marketing material necessary for successful programming and audience building.
“We are thrilled to partner with the established and highly-respected Shooting Star Company Group, a leader in cinema advertising, broadcast services and distribution in the Oceania region, for the implementation of ÉclairPlay in Australia and New Zealand, one of the most exciting markets today,” said Pascal Mogavero, senior vice president, Éclair. “This new venture follows the successful launch of our innovative DCP delivery platform via broadband in the US, France and Spain. By sharing a common distribution solution across three English-speaking territories – the US, Australia & New Zealand – we will be introducing a truly international approach to digital cinema at the cutting edge of innovation.”
For Peter Skillman, director and CEO of Shooting Star Company Group, “This strategic partnership with Éclair advances our long-term plans to revolutionize our digital distribution solution for short-form trailer and advertising content, and long-form content, to cinemas throughout Australia and New Zealand. Having already worked closely with Éclair throughout the UK and Europe via our CinemaLive division, I’m confident that with their stellar technology and innovative business models, and DStar Cinema’s established relationships and decades of industry experience, we will offer both distributors and cinemas a superior service. From a customer perspective, ÉclairPlay is a game-changer – streamlined, easy-to-use, safe, quick and centralised. Clients love the system, which gives them full control over the distribution of their assets. Cinemas have totally embraced the efficiency and ease of the network.”
For Barry Rebo, managing director of Éclair USA, “I’ve long sought a way to connect not only the US but a broad range of interests in Europe and further afield via a common international digital cinema platform. With ÉclairPlay and DStar Cinema, we have that opportunity. We also have the means to assist the expansion of Australian films into the US and beyond, continuing growth and evolution of Éclair USA, a trend initiated earlier this year with content delivery to Melbourne’s Nova Cinema, one of Australia’s most successful specialty film venues.”
SSCG’s DStar Cinema’s headquarters is equipped and operational with ÉclairPlay and able to ingest full DCI-compliant and other digital content for direct delivery across their platform to venue’s theatre management systems. DStar Cinema will service both theatrical and advertising clients in Australia and New Zealand.
Shooting Star http://shootingstar.com.au/