SureWaves Partners with AdLabs

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Thu, 10/02/2008 - 20:00 -- Nick Dager

Adlabs a part of the Reliance Anil Dhirubhai Ambani Group and India's largest cinema chain and SureWaves a media convergence solution provider have partnered to create communication channel at their cinemas.

 The SureWaves centralized servers help manage delivery of content across the 150-plus digital screen network across 12 locations at Adlabs Cinemas. Deployed at an enterprise level the SureWaves solution enables integration of the box office ticketing information and displays the same on a real time basis across the screen network at Adlabs properties. The screens placed at the box office display ticket availability show timings ticket costs and an image of the film being aired at the cinema.

 SureWaves has also powered the lobby screens inside the cinemas and unleashes its capability of delivering contextual content. These screens air movie related information cross promotions and contests which keep the consumer engaged during the course of their visit to the theatre. 

Template layouts managed from a central location help manage airing of such things as movie trailers movie snippets and cast/crew details to provide patrons with information on the films being aired as well as the upcoming movies at the theatre. Each screen on the network is uniquely addressable from the central location. Apart from cinema theatres the SureWaves solution is also deployed at the Adlabs Digital Cinema facility powering their internal communication network for employees and visitors. SureWaves CMO Tushar Vyas says that in the following year more than 20 million people are expected to watch a movie on an Adlabs screen. This provides immense opportunities to disseminate a brand message and engage these consumers providing them with the Adlabs experience. Tushar Dhingra COO Adlabs Cinemas says “The SureWaves solution enables us to manage our network better and we are quite happy with the format in which we are engaging our consumers. Adlabs strives to deliver a top of the line world class experience to its patrons and the SureWaves solution is helping by adding value to content serving and network management.”

 Adlabs Films SureWaves