Supercines today announced a sales agreement for five new IMAX theatres in Ecuador. The exhibitor is the largest cinema operator in the country. The theatres will be added to a combination of new and existing complexes throughout Ecuador with three to be located in the city of Guayaquil, one in the city of Ambato and another in the city of Machala. The deal brings to seven Supercines' total IMAX footprint with theatres currently in operation in Guayaquil and in Quito.
"As the largest exhibitor and commercial developer in the country operating IMAX sites that are among the highest-grossing in Latin America, Supercines is a strategic partner," said IMAX CEO Richard L. Gelfond. "Interest in IMAX continues to build among our existing partners and new exhibitors in Latin America as they seek to differentiate their theatres with the ultra-immersive IMAX format. We are delighted with today's multi-theatre commitment, which we believe will support our growth efforts in Latin America."
"After a thorough review of offerings, including the option to develop our own private label theatre, it was clear that IMAX provides the most differentiated, branded cinematic experience available," said Johnny Czarninski Baier, executive president, Corporación El Rosado, Supercines. "Our commitment to delivering a customer-focused cinema experience is a perfect fit with IMAX's cutting-edge technology and blockbuster film slate. We look forward to continuing this successful relationship and integrating IMAX as a key element to our growth efforts."