Sterling Cinema India Goes 3D with Dolby and Barco

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Wed, 06/29/2011 - 20:00 -- Nick Dager

Dolby Laboratories and Barco have collaborated to support Sterling Cinema’s adoption of Dolby 3D Digital Cinema in India. “We are excited to announce Dolby 3D in India and pleased to work with Barco and Sterling Cinemas which are among the most recognized cinema industry brands in India. Dolby 3D brings the picture out of the screen and into the audience with dramatic realism. Viewers can now enjoy vibrant color startling depth and amazing clarity from every seat in the house ” says Pankaj Kedia India head sales and business development Dolby Laboratories. “By enhancing the quality of the picture with Dolby 3D we can offer a richer more memorable experience to cinema audiences ” he says. “We are honored that Sterling has chosen Barco for its first complete Dolby 3D setup in India ” says Nalin Advani country managing director Barco India. “Sterling is one of the most prestigious theaters in India and we are proud to be associated with Sterling and Dolby. Integrating Dolby 3D with Barco’s world-class projector delivers a complete digital cinema solution that is compact and efficient. We look forward to collaborating with them on such projects in the future.”