At CinemaCon 2018 Sony is highlighting its 4K laser projector systems and direct view Crystal LED display technology. First introduced to the exhibition industry last year, Sony’s Crystal LED display system is now in the market. The DCI certification process is underway and compliance testing is currently being executed.
“Sony is re-defining the cinema experience with the right mix of technologies, service and support,” said Bob Raposo, head of theater for Sony Professional Solutions Americas. “Our HDR-ready 4K laser systems represents the next phase of projection and Crystal LED is the future of the premium viewing entertainment.”
The high-contrast, HDR-ready SRX-R800, highlighted by the new SRX-R815P model, is the first digital cinema projection system combining Sony’s latest generation native 4K SXRD with a long-lasting laser light source. With the latest advances in Sony’s acclaimed SXRD panel and optical technology, the series achieves a contrast ratio of 10,000:1. This makes all SRX-R800 models the ideal choice for delivering HDR content, giving cinema audiences an even more immersive entertainment experience.
The Sony laser phosphor projection system will be demonstrated at CinemaCon, with all sound solutions for the demonstrations provided by Meyer Sound Laboratories Inc.
The first U.S. roll outs of the new laser projection technology are set to begin at Alamo Drafthouse Cinema and Star Cinema Grill locations, continuing over the next 18 months. Each exhibitor has cited the operational benefits of laser: longer-lasting light source, high contrast and brightness, all combining to enhance the movie-going experience.