Sony Digital Cinema Enters Uncharted Territory

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Mon, 10/12/2009 - 20:00 -- Nick Dager

Sony joined forces with movie theatres across the country to create a series of multi-player gaming tournaments that highlighted their potential as an additional revenue source for exhibitors during non-peak times.           To support the October 13 release of the Playstation3 title Uncharted 2: Among Thieves Sony Computer Entertainment of America and Sony Digital Cinema Solutions and Services produced four exclusive sneak peek events. Attendees had the chance to play Uncharted 2 on the big screen with Sony 4K digital cinema technology. “Sony 4K digital cinema begins with seeing movies in higher resolution and delivering an enhanced viewing experience ” says Mike Fidler senior vice president of Sony Electronics’ Digital Cinema Solutions and Services Group. “But it also offers exhibitors additional revenue sources from alternative content programming such as: gaming events simulcasts pre-recorded concerts and sporting events to maximize a movie theatre’s profitability and filling auditoriums during off times.” “As a total entertainment company Sony is able to leverage resources across its professional consumer and content groups to create more value and an enriched consumer experience ” Fidler says. “Sony’s 4K Digital Cinema systems provide a much sought-after out-of-home experience and we are the first company to deliver this type of unique in-theatre gaming experience to consumers.”