SMPTE Hollywood Session to Explore Importance of IMF

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Thu, 03/24/2022 - 13:26 -- Nick Dager

SMPTE Hollywood and the IMF User Group will co-host a virtual meeting on IMF and its impact on content owners, service providers and technology developers. The Interoperable Master Format is fast becoming the standard deliverable for studios and streamers. Free and open to all, the event is scheduled for Wednesday, March 30 at noon PDT on Zoom.

SMPTE Hollywood and the IMF User Group will co-host a virtual meeting on IMF and its impact on content owners, service providers and technology developers. The Interoperable Master Format is fast becoming the standard deliverable for studios and streamers. Free and open to all, the event is scheduled for Wednesday, March 30 at noon PDT on Zoom.A panel of experts will review the format’s potential for standardizing digital content delivery and offer advice on best practices for implementing IMFs across a range of processes and applications.

Pictured, left to right, are panelists Mike Krause, Shawn Carlson, Bruno Munger, Greg Geier, and David Deelo, and moderator Barry Goch.Speakers will include Walt Disney Studios Senior Mastering Systems Engineer Mike Krause who will review the genesis and development of IMF. Blackmagic Design’s Shawn Carlson and Colorfront’s Bruno Munger will describe the implementation of IMF from the perspectives of vendors, while Sony Pictures’ Greg Geier and David Deelo will discuss IMF’s impact on workflows at studios and other end-users.

ColorTime’s Barry Goch will moderate.

The panel is produced by Barry Goch and Linda Rosner.

The event will also be live-streamed on the SMPTE Hollywood Facebook and YouTube pages.

Register: https://www.eventbrite.com/e/imf-explained-tickets-301530304257

The Hollywood Section of SMPTE  https://www.smpte.org/sections/hollywood.

The IMF UG is organized under the umbrella of the HPA.