Vista Cinema has signed a multi-year deal with SM Cinema, the Philippines largest film exhibitor. The arrangement is the first for Vista in the Philippines and will give SM customers easier access to seat reservations, ticket purchasing and concession sales.
SM Cinema, which has 65 sites and more than 350 screens representing approximately 50 percent of the Philippine cinema landscape, is a subsidiary of SM Prime Holdings, the largest mall operator in the Philippines. One of the key drivers of change for SM Cinema was the need for an improved customer engagement approach and a focus on increased market share, through using Vista loyalty and its capabilities.
"As the market leader and largest cinema chain in the Philippines, SM Cinema has partnered with Vista to make ticket purchases and concessions sales more convenient for millions of our customers across all sales channels,” said Annie P. Naval, senior vice president and business unit head for SM Cinema. “We are looking forward to the results of this to increase our lead in the Philippine market. We are also excited to see improvements in our loyalty program through Vista Loyalty, the industry gold standard.”
“With a population of over a hundred million people, the Philippines is an enormously important cinema market,” said Tan Ngaronga, general manager, Vista Asia Pacific. “We are so honored to partner with the country’s largest and most respected exhibitor in SM. Together we will work towards an even more satisfying customer experience in every one of their theaters.”
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