SF Corporation Public Company Limited, Thailand’s premier cinema chain, has launched the country's first movie theatre with all laser projection and a DTS sound system. The new SF Cinema Lotus Yala is now open in Yala’s city center.
This landmark offers innovative visual and sound technology, paired with premium seating options, aiming to provide Thailand’s most advanced cinematic experience.
According to Suwat Thongrompho, CEO of SF Corporation, the Lotus Yala branch introduces a fresh entertainment venue for Yala residents, called Hollywood City to recreate a cinematic cityscape.
“SF Cinema Lotus Yala offers a beautiful, modern venue with three theatres and 521 seats designed to give viewers an enhanced movie experience,” Thongrompho said.
The cinema’s all laser projection system utilizing RGB laser projectors, creates vivid images with true-to-life colors, while the DTS Surround Cinema sound system delivers a deeply immersive audio experience recognized as one of the most advanced sound technologies in the film industry.
In addition to top-tier technology, the cinema offers two special seating options. Prime Seats offer extra-soft leather, enhanced privacy, generous legroom, and under-seat storage, while Suit Seats feature private, double leather seats with full reclining, ample space, and individual popcorn and drink stands with mobile chargers.
To celebrate the opening, SF Cinema Lotus Yala is running exclusive promotions throughout November including a complimentary SF+ Package (regularly 100 baht) for new members until November 30 and free movie tickets for SF and Coke customers (10,000 seats available) with the purchase of a combo set or 44-ounce Coke until November 6.
Additionally, customers purchasing any two movie tickets or a combo set with a single receipt are entered to win prizes, including a one-baht gold necklace and other rewards totaling more than 600,000 baht.