Screenvision, Velocity Partner on In-Lobby Network

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Thu, 02/25/2021 - 09:53 -- Nick Dager

Screenvision Media and Velocity are partnering to deploy an in-lobby digital media network. The partnership enhances Velocity's position in the digital out of home media network by adding additional advertising touchpoints throughout the moviegoing experience.

Screenvision Media and Velocity are partnering to deploy an in-lobby digital media network."We are excited to continue the expansion of our DOOH media networks with Screenvision,” said Greg Kiley, CEO of Velocity. “We have a very strong existing relationship with Screenvision across content distribution and other OOH networks in grocery and hospitality. We are very optimistic about the potential revenue stream from these cinema lobbies as moviegoers return to theaters."

Through the partnership, Velocity will install a combination of digital posters and digital standees in Screenvision's existing network of theatres. The initial rollout will access between 500 and 1000 theaters and constitute 2,000 to 4,000 digital screens. Geopath will measure the advertising network, and in addition to Screenvision selling, the screens will be accessible on programmatic exchanges and available to studios to promote upcoming movie releases.

"We are looking forward to expanding our lobby footprint within our overall cinema advertising network and growing our partnership with Velocity,” said John Partilla, CEO of Screenvision Media. “The lobbies play an impactful role for our clients seeking to connect to moviegoers as brands can reinforce and amplify the on-screen message before and after the movie. Also, the incremental screens provide us additional impressions to satisfy the demand for on-screen advertising."

Screenvision Media