Screenvision Renews Agreements with Five Exhibitors

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Thu, 07/16/2015 - 11:37 -- Nick Dager

Screenvision has renewed long-term agreements totaling 328 screens with five exhibitor partners including Flagship Cinemas, Paragon Theaters, UltraStar Cinemas, Empire Cinemas and The Birmingham Theatre. 

The deals average eight years and include the top DMAs of New York, Los Angeles, Boston, Washington DC, Phoenix and Detroit. They follow recently announced signed exhibitor contracts with Marcus Theatres, Reading International, Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres earlier this year. 

"Screenvision continues to strengthen its network and offer advertisers a stable and secure platform that has a truly national footprint," said Darryl Schaffer, executive vice president, operations and exhibitor relations, Screenvision. "We're very pleased that our exhibitor partners continue to demonstrate their confidence in cinema advertising, and Screenvision in particular, especially following the excitement that our upfront event generated."

Michael Whalen, CEO of Paragon Theaters said, "We are excited to continue our fruitful, long-term partnership with Screenvision.  Their preshow, customer service and expertise are unrivaled."

Paragon has eight theatres representing 87 screens. The company has high theatre concentrations along the East Coast from Virginia down to Florida, as well as two theatres in Minnesota.

Flagship has thirteen theatres representing 105 screens in Florida, Maine, Maryland, Massachusetts, Pennsylvania and Vermont. 

UltraStar has seven theatres representing 69 screens throughout Southern California and Arizona.

Empire has seven theatres representing 59 screens. Empire has theatres in New Jersey, New York and Rhode Island.

The Birmingham Theatre has eight screens. The Birmingham 8, with its classic elegance, warmth and charm is a historical landmark nestled in the heart of downtown Birmingham, Michigan.