Screenvision Promotes Three Sales and Operations Executives

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Wed, 05/10/2017 - 12:14 -- Nick Dager

Coming off a record year of growth, Screenvision Media has promoted three top executives in its national ad sales and business operations departments. They include: Christine Martino to executive vice president, national ad sales; Andrew Gyves to senior vice president, national ad sales, Eastern Region; and Ryan Barker to vice president, business operations.

“We’re incredibly proud of our team as we continue to drive growth in our sector and bring an increasing number of new advertisers to our 40 foot screen. Christine, Andrew and Ryan are an integral part of our success. We’re excited to recognize their enthusiasm as well as their accomplishments with these well-deserved promotions,” said Katy Loria, chief revenue officer, Screenvision Media. “With increasing market fragmentation and ratings erosion, the opportunity for cinema has never been greater, and our team is well-positioned to evangelize the opportunity.”   

Martino oversees Screenvision Media’s national advertising sales team and has been a critical leader within the sales organization during her ten years at the company. Most recently, she managed the New York sales team and prior to that she ran partnership sales. Before joining Screenvision Media, she worked in sales at Zoom Media. She holds a Bachelor’s degree from Carnegie Mellon University and is based in New York. As executive vice president, Martino has oversight of Screenvision Media’s national sales offices in New York, Detroit, Chicago and Los Angeles. She reports into Loria.

Gyves joined Screenvision Media three years ago. In his new role, his additional responsibilities include oversight of the company’s multicultural offerings and the Screenvision Media lobby network. Prior to Screenvision Media, Gyves spent more than 25 years at CNN where he most recently served as vice president of sales, overseeing sales initiatives across television, place-based, digital and online video. He earned his Bachelor’s degree at Manhattan College and is based in New York. He reports to Martino.

Barker now has oversight of sales strategies and business intelligence, as well as revenue reporting and forecasting for both the national and local sales divisions. During his time at Screenvision Media he has served as manager, sales planning, and senior research analyst. Barker earned a Bachelor's degree in mathematics from Boston College and is based in New York. He reports to Loria.

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