Screenvision Partnered with Nike on Black Mamba

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Sun, 02/27/2011 - 19:00 -- Nick Dager

Screenvision reached an exclusive deal with Nike to premiere the new six-minute concept film starring Kobe Bryant and directed by Robert Rodriguez in Los Angeles area movie theatres.
 The short film titled The Black Mamba was part of the featured preshow entertainment before PG13 and R rated films in Los Angeles-based Screenvision theatres on February 19th timed to the 2011 NBA All-Star Weekend festivities in which the city was playing host. The film’s exclusive Screenvision in-cinema engagement ran through February 24th.
 To promote Nike's short film Mann Theatres was showing it at all seven of their LA theatres including the world renowned Grauman's Chinese starting February 19th.  In addition Kobe fans and moviegoers had the chance to win special Nike Black Mamba product at Grauman's on February 20th with a unique giveaway promoted on Facebook and Twitter.