Cielo and Screenvision Media announced today that they have closed an agreement to move Screenvision Media to 100 percent electronic delivery. The companies have a long-standing partnership that began in 2017. This new agreement takes the relationship a step forward and enables Screenvision to achieve 100 percent electronic delivery of advertising content to exhibitors, significantly saving costs of operations and optimizing resources for the exhibitors.
Exhibitors will be able to shorten the time to get content and have multiple options to access it via a cloud platform, an internal server at each exhibitor site or directly ingesting the content in the theatre management system for automated scheduling.
“We are very excited to sign this agreement with Screenvision, a leading advertiser for the cinema industry that is focused on providing the best quality content in a timely manner to maximize campaign results for its customers” said Rafael Garzon, vice president of customer growth at Cielo. “Our relationship with Screenvision is strong, based on listening to their needs and planning and delivering tangible results. We are confident that Cielo Ad Delivery will position Screenvision to win more business in the future.”
“Cielo has a proven track record of listening to our needs and delivering what they promise,” said John Marmo, vice president digital training and compliance exhibitor relations at Screenvision. “Cielo Ad Delivery enables Screenvision to achieve 100 percent electronic delivery of our content and accurate, timely playback reporting. With Cielo’s software, we are confident that our exhibitors will also see improved advertising revenue.”