Screenvision Carries Be the One PSA in Preshow

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Sun, 02/13/2011 - 19:00 -- Nick Dager

Screenvision is running Women of the Storm’s Be the One PSA within its cinematic preshow touting the importance of the Gulf Coast region in the wake of the BP oil spill. Be the One has run on more 6 400 screens nationwide since January 28th and continues through February 24th. The Be the One PSA features celebrities including John Goodman Wendell Pierce Alfre Woodard Bryan Batt Drew Brees Peyton and Eli Manning James Carville and Harry Shearer.  
 Within select theatres the PSA will boast a state-of-the-art scantag which allows audience members to sign the petition via cell phone directly from their theatre seats. Women of the Storm intend to take these signatures to Washington D.C. to demonstrate the broad national support for restoration of the Gulf Coast.  The non-profit has amassed over 130 000 signatures since the campaign launched 10 weeks ago.  
  “It’s our honor to partner with Women of the Storm in support of its Be the One PSA Campaign ” says Darryl Schaffer executive vice President operations and exhibitor relations Screenvision. “We’ve learned that the Gulf Coast accounts for 40 percent of all shipping and commerce 30 percent of all seafood and 33 percent of the energy supplied to our country therefore truly affecting this nation as a whole.  Our extensive network of screens will allow the Be the One message to reach a vast audience and undoubtedly will assist in raising awareness of the importance of Gulf Coast ecosystem restoration.”  
  Anne Milling founder of Women of the Storm says “We are so grateful to Screenvision. Its far-reaching exhibitor network means we are able to reach and actively engage a huge new audience with our Be the One PSA which is sure to resonate deeply with all Americans.  We’re confident the exposure we’ll receive through Screenvision’s network will exponentially increase the number of signatures on our petition catch the attention of policymakers and opinion leaders and move us ever closer to coastal restoration goals.” Screenvision Women of the Storm