The cinema advertising company Screenvision Media today announced a unique collaboration with Universal Pictures for an extraordinary preshow experience that celebrates the spectacular new cinematic event, Wicked, in theatres November 22.
This special Emerald Edition of the Front + Center preshow will be launched nationwide across Screenvision theatres on November 11th until December 8th, immersing audiences in the magical world of Wicked, the untold story of the witches of Oz, based on the generation-defining stage musical. This campaign aims to elevate brand presence in cinemas by aligning with one of the most beloved cultural phenomena of our time.
The Emerald Edition of the Front + Center preshow will feature exclusive content, including captivating video introductions by the star-studded cast of Wicked, which includes Grammy winning global superstar Ariana Grande; Emmy, Grammy and Tony-winning powerhouse and Oscar nominee Cynthia Erivo and pop culture icon Jeff Goldblum.
"As audiences head off to see the wizard and experience Wicked in theatres, brands have a unique opportunity to align with studio content and connect with moviegoers through this enchanting experience," said Kevin McGaw, senior vice president and head of marketing at Screenvision Media.
"We are excited to partner with Universal Pictures to bring this vibrant and immersive preshow to life, creating memorable moments that resonate with fans."
The Wicked Emerald Edition not only enhances the cinematic experience, but also it provides advertisers with the opportunity to engage directly with a captivated audience, creating unforgettable moments for their brand message.