Screenvision Adds Gaming Episodes to Preshow

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Tue, 08/14/2018 - 13:14 -- Nick Dager

Screenvision Media has announced new gaming episodes for their Front + Center preshow.  Produced by the company’s in-house creative team, 40 Foot Solutions, the new episodes feature gaming expert Jessica Chobot giving moviegoers a preview of some of the industry’s latest innovations and technological advancements.

“We know that our movie-going audience has a huge affinity for gaming and we are pleased to bring them front and center access to three of the most influential gaming events around,” said Matt Arden, senior vice president of programming and creative, Screenvision Media. “Looking forward to the year ahead, we’re excited to continue to find new ways to incorporate gaming into our programming.”

The Front + Center: On Gaming episodes highlight key consumer products and a growing focus on gaming as the category continues to develop at a rapid pace. Studies have shown that moviegoers are 81 percent more likely than the average U.S. adult to be gaming influencers and 24 percent more likely to be a frequent gamer.

“It’s great to have such incredible programming such as Front + Center: On Gaming as it really creates a compelling context for brands to shine within our preshow,” said Christine Martino, executive vice president of national ad sales, Screenvision Media.