Santikos Theatres Signs with Screenvision

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Tue, 07/13/2010 - 20:00 -- Nick Dager

Screenvision has announced a new exhibitor agreement with Santikos Theatres the largest family-owned theatre circuit in Texas.  With this deal Screenvision expands its presence in the key Houston and San Antonio markets. 
Under the agreement Screenvision will have exclusive selling and exhibition rights in the late pre-show and non-exclusive rights for promotions.   The deal represents Santikos’ first partnership with a cinema advertising company providing late preshow advertising.
Santikos currently operates eight theater locations and 106 screens in Houston and San Antonio. In San Antonio Santikos represents the majority of the market share in terms of total number of screens and box office revenue and operates the number one and number three most attended theatres in the market.  In Houston the Silverado 19 Imax is the fourth busiest theatre in the market in terms of box office revenue per screen.
  “The deal with Santikos furthers our reach in key Southwest markets and further underscores the value top exhibitors see in our ability to maximize their revenue potential from cinema advertising and promotions ” says Darryl Schaffer executive vice president exhibitor relations Screenvision.   “We are committed to providing our guests with a superior cinematic experience on every level and partnering with Screenvision on an enhanced national advertising program is in line with that mission ” says Art Seago Santikos Theatre COO. Santikos Theatres Screenvision