Samsung today announced two upcoming Onyx installations at the Star Cinema Grill in Texas and at Warehouse Cinema by HighRock Group in Maryland. “Since our unveiling for the U.S. market at CinemaCon last year, Samsung Onyx has revolutionized the cinema experience globally,” said Nick Conti, senior business development manager for cinema, Samsung Electronics America. “Today’s theatre expansion announcements in the U.S. showcase the praise and significant interest we have received from the industry since last year’s unveiling and we are very excited to work with these visionary exhibitors on successful installations this year.”
Star Cinema Grill will be introducing the 46-foot wide Samsung Onyx p3.3 Cinema LED this summer at their newest location in Richmond, Texas. Star Cinema Grill in Richmond will be the company’s most advanced and luxurious theatre to date that will serve as the model concept going forward. The installation is slated to finish in June of this year and will be the first Samsung Onyx p3.3 Cinema LED in the Western hemisphere and only the second in the world. Key to the success of this deal is the relationships Samsung built over the last year with Moving Image Technologies and CSI Leasing.
“We are extremely excited about our partnership with Samsung, MIT, and CSI. We know Onyx is the gold standard of premium formats of the future,” said Jason Ostrow, vice president of development at Star Cinema Grill. “We are very proud to be on the forefront of this technological revolution in the cinema business as we always strive to offer our guests the best image quality available on the market.”
Coming this September, Warehouse Cinemas, a venture from HighRock Group, will be introducing the 33.5-foot wide Samsung Onyx p2.5 Cinema LED at their flagship location in Frederick, Maryland. Samsung Onyx is a key technology included in Warehouse Cinema’s patent pending tilt technology, SkyVUE, which relies on angles and perspective for optimal movie viewing. The design utilizes elevated, tilted screens to create comfortable, ergonomic positioning for both sloped and flat floors.
“Simply put, Onyx empowered us to bring SkyVUE LED to the masses and there’s no better partner to make our vision a reality,” said Rich Daughtridge, president and CEO at Warehouse Cinemas. “We are looking forward to partnering with Samsung on this innovation that will change how customers experience theatre-going in the future.”
In addition, Samsung says is has three other confirmed installations planned for 2019, two in the U.S. and one in Israel.