Russian digital cinema has experienced a significant breakthrough with the presentation of the movie Scar 3D on 33 screens throughout the country. Shown for the first time during the Cannes Film Festival 2007 Scar is a first-of-its kind 3D movie. Moviegoers should brace themselves for an entirely new dimension in larger-than-life horror shot entirely with one vision: to create an amazing full 3D digital cinema experience. “We began working with Cinemavault and Norman Twain Productions on the mastering of Scar during the last Cannes Film Festival ” says Fabrice Testa vice president sales and business development of XDC. XDC is the official digital cinema sponsore of the festival. “We mastered different versions and produced different copies for European theatrical distribution ” Testa says. “But now with 33 digital cinema screens showing Scar in 3D stereoscopic format it is really a breakthrough which is happening in Russia from the cinemas located closest to Europe in Moscow to some located at the far east of Russia in Asia.” Kate Luchko deputy director for Foreign Affairs of Luxor Group says “This release of Scar 3D is for Luxor an important milestone in the digital cinema activities that we are developing in Russia. We are very happy to work with the team of the XDC Digital Content Lab. They are providing very professional level of service.” Cinemavault Releasing International represents the film in the international market and has also sold the film for 3D release to RCV for Benelux Lusomondo for Portugal Nu Metro for South Africa Film Trade for Greece and Scholar Multimedia for Taiwan. Negotiations are under way for Japan France and the UK among others. “We’re very excited that Luxor is the first territory to release the film ” says Ruby Rondina festivals and publicity manager at Cinemavault Releasing. “We believe they can pave the way for successful distribution of this revolutionary film.” XDC www.xdccinema.com
