Scrabble Entertainment has installed Volfoni’s SmartCrystal Diamond Dual 3D technology at Roxy Cinemas in the Dubai Hills Mall in Dubai. The theatre claims the Middle East’s largest cinema screen a Harkness Spectral 240 curved cinema screen, that is 28 meters wide and 15.1 meters high.
“The auditorium we have established at Roxy Cinemas represents excellence on every level”, explained Pruthu Shah, CEO at Scrabble Entertainment. “By drawing upon Volfoni’s technology to partner the largest cinema screen in the Middle East and provide captivating 3D experiences, we’re delivering on our ambition to fashion a world-beating cinematic environment.”
By harnessing the Volfoni’s triple beam technology, Roxy Cinemas can offer excellent picture sharpness with remarkable light efficiency. This combination of components will create an optimized viewing platform in which local audiences can embrace blockbuster content in captivating, first-class 3D.
Araceli Vaello, CCO at Volfoni, added, “Contributing to a project of this magnitude truly symbolizes the power of Volfoni’s 3D performance. Our SmartCrystal Diamond technology is specifically designed to meet and exceed the requirements of large formats, making it the optimum solution for Roxy Cinema’s state-of-the-art auditorium.”
The SmartCrystal Diamond Dual has a standalone motorized dual glass polarized filter that acts as a dual projection automated system for large screen formats. Optimized for high frame rate content and compatible with all DCI-certified projectors, the SmartCrystal Diamond Dual delivers unparalleled, high-performance 3D effects to create a premium visual experience.
“We’re delighted to be working with some of the leading forces in cinema to create a unique movie-going environment,” said Murray Rea, director of operations at Roxy Cinemas. “With the help of Scrabble Entertainment and Volfoni’s SmartCrystal Dual technology, we can provide our customers with a magical experience like no other.”