Research and Markets Releases U.S. Movie Theatres Report

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Tue, 05/26/2009 - 20:00 -- Nick Dager

The research company Research and Markets has just released a new study about the U.S. movie theatre industry includes about 2 000 companies with combined annual revenue of $11 billion and around 5 000 indoor theatres and 300 drive-ins. Major companies include Regal Entertainment AMC Entertainment and Cinemark. The industry is highly concentrated: the 50 largest firms own half of the nation's theatres and earn around 85 percent of industry revenue. A typical company is small with average annual revenue under $700 000 one theatre and fewer than 20 employees.    Personal income and leisure time drive demand. The profitability of individual companies depends on securing access to popular movies and sales of high-margin food and beverages. Large companies have advantages in negotiating with movie distributors marketing and economies of scale in purchasing. Small companies can compete effectively by specializing in movie type or audience or providing better service and amenities. Average annual revenue per worker is $80 000.    Major services are sales of tickets food and beverages. Ticket admissions account for almost 70 percent of industry revenue; food and beverage for more than 25 percent; and on-screen advertisements more than one percent. Other services include facility and concession rental during non-peak hours amusement machine use and merchandise sales. Drive-ins have fewer services than indoor theatres and on average earn 80 percent of revenue from admission sales 15 percent from food and beverages and less than 5 percent from facility rental.    Click here for more information.