Regal has appointed Rob Westerling senior vice president of U.S. Content officially starting June 3.
Westerling is an industry veteran with more than years of experience, including 21 years previously with Regal. He will oversee all U.S. film buying and programming responsibilities while continuing to foster and grow relationships with film studios and content providers.
"As we evolve our global film structure, I am truly excited to welcome Rob back to Regal where he will oversee our US film team," said Regal CEO Eduardo Acuna. "Rob has a proven track record with Regal and our distribution partners that will be critical moving forward as we position the company for continued growth and success."
"I am thankful to have the opportunity to return to Regal and work alongside one of the most passionate teams in exhibition," said Westerling. “Building on the strong relationships with our studio partners, I am truly excited for Regal moviegoers as we continue to innovate and evolve the moviegoing experience."
Most recently, Westerling served as vice president of content and programming for Harkins Theatres in Scottsdale, Arizona. Prior to Harkins, Westerling worked in many capacities for Regal starting in 2001 at West Town Mall in Knoxville, Tennessee. He then transitioned to the theatre support office in 2005, where he quickly rose through the ranks of the film team, becoming head of film in 2018.
Westerling will be based in the Knoxville office.