Reel Cinemas Opens Dubai’s Largest Cineplex

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Thu, 11/19/2009 - 19:00 -- Nick Dager

The official opening of Reel Cinemas Dubai's largest cineplex in the Dubai Mall was marked by the United Arab Emirate's first digital screening of the much-awaited epic-film 2012 in Screen 22 the region's first and only THX-certified cinema hall. With the opening of all 22 screens Reel Cinemas should become the region's premier cinema destination. Among the 12 screens being added are Screen 22 the first cinema in the UAE to be certified according to THX engineering standards for superior audiovisual quality; The Picturehouse the region's first art house cinema for serious film fans; and four Platinum Movie Suites featuring their own private lounge 32 reclining leather chairs conveniently equipped with a side table and personalized butler service throughout the movie. Arif Amiri chief executive officer Emaar Retail says Reel Cinemas is aimed at providing movie-goers an exceptional cinema experience. We have introduced many firsts to the region in order to raise the bar on cinema quality including the first THX-certified cinema in Dubai and the first art house cinema hall. We have developed the cineplex to above-industry standards to offer a superior experience for our guests. This also complements the advances made by Dubai in developing a vibrant regional film industry with several talented filmmakers pursuing active careers in the industry. By offering the entire breadth of movies including dedicated art house films we are also strengthening film culture in the region. Suhaimi Rafdi chief executive officer Cathay Organization says At Reel Cinemas we screen a wide variety of movies from popular blockbusters to critically acclaimed films. Our aim is to integrate world-class facilities together with a broad choice of movies first-class services and great food and beverage offers to make a trip to the cinema a really memorable experience. We leverage on modern technology which is reflected in our decision to bring digital cinema to the UAE. We are proud to be the first to offer the opportunity to see an epic movie like 2012 in Digital with Dolby Digital surround sound offering patrons crisper visuals better audio and a more immersive entertainment experience. Cathay Cineplexes