RealD and Toshiba Form Marketing Alliance

Bookmark and Share

Sun, 02/27/2011 - 19:00 -- Nick Dager

RealD and Toshiba Corporation have entered into a marketing and promotions alliance for the upcoming feature film event Carmen in 3D filmed at the Royal Opera House Covent Garden. As part of the agreement Toshiba will receive presentation rights for the film's worldwide theatrical release and exclusive rights during a promotional period to package 3D Blu-ray Discs of Carmen in 3D with select 3D-enabled Toshiba brand devices. Additional marketing promotions and public relations activities are planned in support of the alliance. Filmed in 3D during two performances at the Royal Opera House Carmen in 3D is a feature film depicting acclaimed director Francesca Zambello's updated interpretation of the opera classic. Directed for cinema by Julian Napier and produced by Phil Streather with memorable performances by Christine Rice (Carmen) Bryan Hymel (Don JoseI) Aris Argiris (Escamillo) and conducted by Constantinos Carydis Zambello's hugely successful production of Carmen was a hit with London audiences and critics. Carmen in 3D is a first of its kind theatrical entertainment event and we look forward to working with Toshiba on this extension of our relationship to jointly market the property across cinema and consumer electronics says Robert Mayson president of consumer electronics at RealD. As Carmen in 3D is added value content exclusively available to our exhibitors worldwide we are pleased to collaborate with Toshiba and bring similar added value to a technology licensee in the consumer electronics space. Carmen in 3D is a rich and immersive performance delivering a refreshing and innovative approach to a timeless work of art creating a sense of really being at the theatre says Masaaki Osumi corporate senior vice president president and CEO visual products company at Toshiba Corporation. As an innovator in 3D including the world's first glasses-free 3D LCD TVs Toshiba is delighted to ally with RealD a 3D industry leader and the world renowned Royal Opera House. We hope we will drive forward the 3D market in both hardware and content through the promotion of this extraordinary film. A co-production by RealD and London's internationally renowned Royal Opera House Carmen in 3D is slated for release worldwide on March 5 exclusively in RealD-3D equipped theatres. Carmen in 3D RealD Toshiba