PVR-Inox Renews Deal with Khushi Advertising

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Wed, 10/09/2024 - 10:19 -- Nick Dager

PVR-Inox has secured a deal for fiscal year 2025 with its long-time business partner, Khushi Advertising, one of the largest cinema advertising companies in India today. The two companies share a decade-long business association within the cinema exhibition industry.

PVR-Inox has secured a deal for fiscal year 2025 with its long-time business partner, Khushi Advertising, one of the largest cinema advertising companies in India today. The two companies share a decade-long business association within the cinema exhibition industry.PVR-Inox has 1,750 screens across 357 properties in 111 cities in India and Sri Lanka, with an aggregate seating capacity of more than 357,000 seats. Khushi Advertising has more than 20 years of market experience, is renowned for crafting innovative and effective campaigns using a diverse range of mediums.

Spanning 35 cities, backed by a dedicated team of over 250 professionals and more than 70 operations specialists, Khushi Advertising excels at reaching the right audience at the right moment in a dynamic and competitive advertising landscape. In the cinema advertising space, Khushi manages an extensive network of more than 9,000 screens across various multiplex and single chains, including PVR-Inox, Cinepolis, Miraj, NY Cinemas, UFO, and QCN.

Gautam Dutta, CEO – revenue and operations – PVR-Inox Limited said, “This new strategic partnership between two leaders in the industry goes beyond the transactional value. It aims to reform the market, provide better control over market narratives and commercials, and most importantly, uphold the value of cinema advertising among our esteemed advertisers and trade partners, who have been an integral part of our success. Traditionally, advertising sales contributed 10-11 percent of our total revenue, but post-Covid, that contribution dipped to around 7-8 percent as we were on a recovery path. We strongly anticipate that this partnership, along with our ongoing leadership initiatives, will strengthen our ad-sales contribution and help us return to pre-Covid levels. We look forward to the success of this partnership.”

Vishnu Telang, CEO of Khushi Advertising said, “The South Indian film industry has experienced phenomenal growth, with blockbuster hits like KGF 2, RRR, Salaar Part 1: Ceasefire, and Pushpa driving robust advertising activity and fostering a passionate fanbase. With highly anticipated releases such as Vettaiyan, Kanguva, and Pushpa 2 scheduled for this year, 2024 is set to be the year of South movie dominance. To leverage this momentum, we are excited to announce our strategic partnership with PVR Inox, which will significantly expand our advertising footprint in South India. This collaboration allows us to tap into a dynamic audience through highly impactful advertising campaigns linked to our diverse line-up of films, creating lucrative opportunities for brands to engage effectively.”