Earlier this month, moviegoers at the PVR Inox theatre at the Orion Mall in Rajaji Nagar, Bangalore were treated to a captivating spectacle. The campaign successfully made an impact to 9,000 viewers over a three-day period. The event introduced a revolutionary unboxing experience using holographic technology.
The mobile phone company OnePlus in partnership with Khushi Advertising designed an innovative unboxing of the OnePlus Nord 4 using a six-foot-by-six-foot Hypervsn. This medium, crafted to deliver amazing 3D visuals, is perceived by viewers as hi-resolution holograms floating in mid-air.
The 3D holographic technology brought the unboxing of the OnePlus Nord 4 to life by adding depth and dimension.
The event was strategically aligned with the release of Deadpool & Wolverine, taking place across two screens and 30 shows during the highly anticipated week.
Usage of this advanced technology in cinemas is an industry first in India, reinforcing the brand's commitment to pioneering marketing experiences.
Gautam Dutta, CEO of revenue and operations for PVR Inox said, “Our goal is to deliver exceptional experiences to both, brands and their audiences. We are thrilled to see OnePlus, in collaboration with Khushi Advertising, implementing such a concept within the auditorium. The use of Hypervsn’s 3D holographic technology marks the first time such an innovation has been introduced in the cinema industry. These cutting-edge experiences make a lasting impression on viewers long after they leave the cinema. I extend my congratulations to OnePlus and Khushi Advertising for pulling off such a challenging campaign successfully.”
Raj Dobriyal, chief general manager business development at Khushi Advertising said, "Our specialized cinema division delivers innovative, impactful and integrated out-of-home solutions across India. For this industry first unboxing of Nord 4 We strategically chose the Deadpool & Wolverine movie release, anticipating the highest footfall. Witnessing this idea come to life and observing the enthusiastic audience reaction was incredibly rewarding. Our collaboration with OnePlus has set a new standard in experiential marketing. And we are extremely proud of our continued long-term association with OnePlus and happy to play our role as a value partner in their growth."