PVR Inox Appoints Saurabh Bhambri SVP Media Business

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Mon, 12/16/2024 - 09:56 -- Nick Dager

PVR Inox Limited has appointed Saurabh Bhambri senior vice president, media business. He will lead efforts to accelerate revenue growth, champion digital transformation, streamline business automation, and foster innovation through strategic partnerships to enhance and strengthen the company’s media business segment.

PVR Inox Limited has appointed Saurabh Bhambri senior vice president, media business. He will lead efforts to accelerate revenue growth, champion digital transformation, streamline business automation, and foster innovation through strategic partnerships to enhance and strengthen the company’s media business segment.In this role Bhambri will focus on driving revenue growth through innovative media monetization strategies and forging strategic collaborations with leading brands and advertisers. He will spearhead the integration of digital technologies, such as programmatic advertising and data-driven audience targeting, to enhance advertising efficiency.

Bhambri will also develop unique and engaging advertising formats, leveraging PVR Inox’s extensive cinema network as a premium media platform. Additionally, he will streamline business operations through automation and analytics to deliver impactful advertising campaigns. His leadership will play a key role in shaping PVR Inox’s vision for redefining cinema-based media solutions.

Gautam Dutta, CEO, revenue and operations, PVR Inox said, "We are delighted to welcome Saurabh as our new senior vice president – media business at PVR Inox. Saurabh’s extensive experience in digital advertising and media monetization, combined with his innovative approach, will play a vital role in shaping the future of our media business. We are confident that his leadership will further strengthen our growth trajectory and help us unlock new opportunities. We look forward to Saurabh’s contributions as we continue to redefine the entertainment and media landscape."

With 17 years of experience, Bhambri has held senior positions at some of the country’s top organizations, including Paytm Ads and Times Internet Limited. In these roles, he was pivotal in developing and expanding their revenue portfolios from the ground up. His innovative mindset and ability to deliver impactful results have established him as a dynamic leader in the digital advertising space.

On his appointment, Bhambri said, "I am excited to join PVR Inox Limited at such a transformative time for the media and entertainment industry. The convergence of cinema and digital media presents unique opportunities, and I look forward to driving innovative strategies that will unlock value for the company and its stakeholders. Together with the exceptional team at PVR Inox, I aim to create a robust media business that aligns with the company’s vision and growth ambitions."