Film exhibition company PVR Cinemas has entered into an agreement with Oma Cinema of France to introduce the concept of cinema pods in the Indian market. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or pods, enabling viewers to enjoy a sociable cinema experience while enjoying a perfect view of the screen.
PVR's chief growth and strategy officer Pramod Arora said PVR wants to build cinemas with experiential elements that are not possible in a home environment setting. Arora said, “OMA pods shall be your own space offering an unmatched bespoke experience of watching a film on a very large screen alongside specially crafted [food and beverage] options.”
Oma Cinema was created by French architect Pierre Chican who has designed some of the most innovative cinemas in France over the last 30 years. Chican said, "We are excited to bring about the unique and proprietary concept of cinema pods to India with this exclusive tie-up with PVR. Our designs ensure that each pod within an auditorium is unique and designed to perfection."
Arora said building the theatres will require some approvals from state governments. He estimated that once the theatres are open, tickets will cost an estimated 25 percent more than for regular seats.