Prime Focus Launches 2D-to-3D Conversion Process View-D

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Thu, 11/12/2009 - 19:00 -- Nick Dager

Prime Focus has introduced View-D which it says is a proprietary 2D-to-3D conversion process that allows filmmakers to create stereoscopic 3D movies from source material shot on virtually any medium. 3D moviemaking has proven to be more than a passing trend – it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience says Michael Fink CEO Prime Focus VFX. Prime Focus is a visual effects facility so we've been calculating 3D space from 2D images for years and developed the technology behind View-D after having worked on several stereo 3D shows. With View-D we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods. View-D was developed under the guidance of Chris Bond president and senior visual effects supervisor of Prime Focus VFX. We're very excited to be offering View-D to the industry says Bond. With View-D it's about giving filmmakers the gift of time because our approach allows the possibility of interactive creative sessions with our stereographers similar to a DI session. Filmmakers can also now shoot a movie with a single camera on film without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D critically shortens the length of time of conversion such that conversions can now be fit into the post-production schedule. Prime Focus