Prime Focus Awarded Multi-Picture Deal for 2D-3D Conversion

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Sat, 12/11/2010 - 19:00 -- Nick Dager

Prime Focus group has been awarded a multi-picture order worth approximately $45 million for 2D to 3D stereoscopic conversion work from a Hollywood studio to be executed in the next 30-36 months. The name of the studio was not released. The jobs will be carried out between its facilities in the North America UK and India.

Prime Focus has previously worked on movies like Avatar Clash of the Titans Cats & Dogs My Soul to Take and Narnia amongst others.

View-D from Prime Focus is a proprietary system for the conversion of 2D moving images to stereo 3D images. For new productions View-D gives filmmakers a viable alternative to shooting with twin cameras offering the flexibility to shoot film or digital to move the camera as they wish and to work with Prime Focus artists between the cut and the stereo conversion to make the 3D viewing experience as rich as possible.

Prime Focus North America a 100 percent subsidiary of the group has filed an application for patenting its trademark technology View D which converts 2D images to 3D.