Whip Media Group has named Pixelogic as a strategic supply chain partner. The companies say the partnership will provide media companies better transparency into their content workflows to maximize revenues, reduce costs, increase efficiencies, and get complete visibility and control over where and how television and movie titles are being distributed, both on a global scale and in real-time.
Pixelogic will integrate with Whip Media Group’s content value management platform. The CVM cloud-based open API-driven architecture will enable media companies and multichannel video programming distributors to add content delivery vendors to establish a digitally driven supply chain that removes distribution friction. According to the companies, this simplifies the process of managing multiple vendors while delivering workflow transparency and monitoring.
“We are excited to be working with Whip Media Group to create greater value for our shared customers, connecting global audiences to the content they are looking for,” said Pixelogic co-president, John Suh. “Leveraging our joint capabilities, Pixelogic and Whip Media Group can deliver content quickly and efficiently to diverse global audiences, in all distribution formats, in their preferred localized versions”.
This strategic supply chain partnership is built on the premise that both buyers and sellers of content need to effortlessly put their content everywhere it needs to be. With the onset of the streaming wars and the unprecedented pace of content consumption, building a frictionless distribution ecosystem must take priority.
“The Pixelogic partnership brings greater business value to our growing list of global customers,” said Alisa Joseph, senior vice president business strategy & development, Whip Media Group. “We’re thrilled to partner with Pixelogic to help drive next generation distribution solutions for studios, broadcasters and digital retailers.
Whip Media Group http://www.whipmedia.com