In operation since 2000, Phoenix Theatres installed Christie projectors in its 50th screen at the new Woodland Mall in Grand Rapids, Michigan. Integrator Integrity Entertainment Systems managed the installation. Phoenix Theatres now has six locations, each reflecting the unique character of its community.
“We wanted to do something truly spectacular in Grand Rapids and enhance the cinema experience to a new level,” said Cory Jacobson, president of Phoenix Theatres. “Each auditorium features Christie projectors and the four largest auditoriums are outfitted with 4K projection combined with Dolby Atmos sound. Combining Dolby Atmos with Christie’s 4K digital cinema projection and newly developed micro-perforated screens will provide the viewer with the clearest possible picture and the most immersive movie-going experience you can find.”
The oldest Phoenix Theatre location is the Beacon Cinema in Pittsfield, Massachusetts built in 1918. This century-old historic building was originally a nickel and dime store, but a $20 million renovation created six movie screens along with a lobby and office spaces that maintain the character of the registered national historic site. Another historical location is the State-Wayne Theatre, in Wayne, Michigan. Built in 1946, this classic art deco movie house has four screens and preserves the original projection booth and window. Other locations include Livonia and Monroe, Michigan, and Dubuque, Iowa.
“We are 100 percent Christie projectors and intentionally so because we're very happy with the consistency and quality,” said Jordan Hohman, executive in charge of project development for Phoenix Theatres, about being exclusively Christie in all six locations. “The reliability of the product and the repairability is important too.”
“It was like night and day… The images became so crisp,” says Brad Steckroth, senior digital systems engineer, Phoenix Theatres.
“Customer response to our picture quality has been phenomenal so far,” says Hohman. “People are excited about the 4K thanks to the clarity and the brightness of the picture. That's something as a company that we are very proud of. It's something which we make sure that we get right.”
Gary Engvold, president of Integrity Entertainment Systems, says “Phoenix Theatres has always embraced reliable equipment and strong relationship for service and support which is why Christie has been such a good fit.”
Christie Digital Systems www.christiedigital.com