Phoenix Big Cinemas Signs with Screenvision

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Mon, 05/30/2011 - 20:00 -- Nick Dager

Screenvision has signed a new long-term agreement with Phoenix Big Cinemas Management
Headquartered in Knoxville Tennessee Phoenix Big Cinemas operates 14 theatres and 128 screens with a variety of locations including Los Angeles Washington D.C. Cleveland-Akron Orlando-Daytona Beach and Kansas City. Additional cities include West Palm Beach Florida; Las Vegas Nevada and Norfolk Virginia. 
  Under the deal Screenvision will digitize the Phoenix Big Cinemas’ circuit and have exclusive local regional and national on-screen advertising selling rights as well as exclusive rights to the Phoenix Big Cinemas website advertising.   Additionally Screenvision will have rights to sell in-theatre and online promotions.
“The partnership between Screenvision and Phoenix Big Cinemas expands our digital footprint including our online network and further illustrates that exhibitors continue to see the value that comes with partnering with Screenvision ” says Darryl Schaffer executive vice president operations and exhibitor relations Screenvision. “We are delighted to bring unique entertainment to Phoenix Big Cinemas with this extended agreement.” Screenvision