Peter Wetherell to Bolster WCPMedia Marketing

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Wed, 05/10/2017 - 12:04 -- Nick Dager

WCPMedia Services has announced that Peter Wetherell, who heads Magus Entertainment, has joined the company as senior advisor.  A 30-year veteran of the motion picture and television industry, Wetherell will assist with WCPMedia Services sales and marketing efforts, broadening its market share among international sales agents, producers and distributors. He will be representing the company at the 70th Cannes Film Festival next week in Cannes.

Peter Wetherell“Peter’s extensive local and international relationships, as well as his astute insight into the dynamics of the global film and television market, strengthens our ability to attract new customers,” said WCPMedia Services managing director – Americas Kenneth Yas. “We are very pleased to welcome him to our team as we revolutionize the way the industry manages assets.”

Wetherell brings expertise across diverse segments of the motion picture and television industries. For the past 20 years, he has led Magus Entertainment, which provides senior advisory services, corporate representation, strategic planning, risk management and training services to independent producers, film financing institutions and investors, foreign and domestic distributors, film commissions, film festivals and markets. Its current clients include the British Columbia Film & TV Office in Los Angeles, Afex, the Cannes Film Market and IFTA, among others.  He also has extensive hands-on experience with individual project financing and distribution, and has served as executive producer on more than a dozen independent features.

Regarding his new role with WCPMedia Services, Wetherell said the company’s platform provides content owners and distributors with the tools they need to streamline media management and delivery.

“For companies involved in international sales the WCPMedia cloud offers the means to gain total control over their content,” he said. “WCPMedia empowers them to take back the administration of their libraries and avoid high lab and delivery expenses.”

In Cannes, Wetherell plans to meet with international distributors and other content owners to introduce them to WCPMedia.

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