Cinema advertising contractor Pearl & Dean has signed an impressive contract with the UK’s biggest cinema screen, BFI Imax. The newly formed relationship kicked off last month.
This new deal builds on Pearl & Dean’s existing relationship with the BFI as it already has a longstanding partnership with BFI Southbank.
Pearl & Dean is aligning the BFI Imax on-screen advertising model with the current offering at BFI Southbank, by providing an exclusive long term gold spot, which has already been secured by a luxury advertiser until the end of 2023. This brand will be the only advertiser to run campaigns prior to all screenings.
BFI Imax is home to one of the largest screens in Europe, including Imax 2D and 3D, with Imax 15/70mm, standard 70mm and 35mm film projectors. On average, the cinema welcomes 300,000 cinemagoers each year, showcasing the best Hollywood blockbusters, hosting the UK’s highest profile red carpet premieres, as well as beautiful BFI National archive restorations set to live scores, all-nighters and incredible documentary screenings – all accompanied by talent Q&As year-round.
Kathryn Jacob OBE, CEO at Pearl & Dean said, “BFI Imax is one of the most iconic screens in the UK and this is a fantastic win for us at Pearl & Dean, especially as we celebrate our 70th anniversary as a business and continue to strengthen our position and offering in the market. We’re very excited that we have secured a brand that has embraced this exclusive advertising opportunity and look forward to working closely with them in 2023.”
Stuart Brown, head of program and acquisitions, BFI said, “We are delighted to be building upon our already strong partnership with Pearl & Dean, who share with us a rich heritage in cinema history. BFI IMAX is an iconic destination and has such huge potential for some incredible, creative campaigns for advertisers, and we are excited to be working with the Pearl & Dean team to bring these to life and show how impactful cinema creative can be.”
Pearl & Dean www.pearlanddean.com