Pathé Netherlands has signed a three-year agreement with Unique X to deploy its pre-show management software, Smart Trailering across all the screens within Pathé's Dutch estate.
Smart Trailering automatically places the right trailers before the right movies, ensuring operational efficiency. Featuring a sophisticated centralized content scheduling system, Smart Trailering empowers cinemas to be able to automatically schedule trailers in a sophisticated manner previously impossible through manual programming.
Key features include optimized use of available pre-show capacity allowing the user the ability to schedule and target individual playlists for each and every show. The Smart Trailering logic creates trailer campaigns based on targeting to film, number of showings, location, day and time, and prevents errors such as certification, duplicate placement and wrong trailer versions.
Unique X’s chief commercial officer Phil Morris said, “We are delighted to strengthen our supply relationship with Pathé Netherlands, with the addition of the Smart Trailering solution. The Dutch market is a key market for Unique X and the ongoing adoption of our technology by Pathé is a source of great pride to us.”
Doron Kurz, commercial director Pathé added, “We are very pleased to be starting with Unique X. This smart way of trailering enables us to show the appropriate trailers for the right films and the right audience. Our visitors will be better informed about upcoming films that match their film preferences and should not be missed. This way, the support act films become even more part of the day or evening out for our visitors.”
Unique X www.uniquex.com