Nordisk Film Cinemas has signed with Selligent to use the company’s cloud-based platform to automate omni-channel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden.
Operator of the largest cinema chain in Denmark and Norway, Nordisk Film Cinemas attracts about nine million guests each year. With close to one million loyalty members, the company prides itself on delivering unique and outstanding experiences that unite people – both in-person and online. Nordisk Film Cinemas’ web properties (nfbio.dk, nfkino.no and nfbio.se) and native apps provide movie enthusiasts with modern digital platforms to purchase tickets.
“With Selligent’s strong omni-channel and automation capabilities, we look forward to making our customer conversations even more sophisticated, personal and relevant,” said Erik Kongsvik-Ibsen, COO at Nordisk Film Cinemas. “We were extremely pleased with Selligent’s professional and solution-oriented approach during the selection process and we’re confident that its platform will cater for current marketing activities, but also be scalable and valuable for our long-term plans.”
“We’re proud to partner with Nordisk Film Cinemas to power its digital campaigns and support its wider communications ambitions,” said Bruno Boussion, senior vice president sales Europe at Selligent. “As the company seeks to strengthen its industry-leading position and expand into new markets, the Selligent platform will be instrumental in engaging with a broader community and driving customer loyalty.”