National CineMedia has entered into a network affiliate advertising agreement with Starplex Cinemas ShowBiz Cinemas and Picture Show Theatres for the presentation of pre-show advertising. Under the terms of the new exclusive multi-year agreement the three exhibition circuits will exclusively present NCM’s pre-feature cinema advertising program. Details of the agreement were not disclosed. The three are the most recent additions to the expanding NCM national network which the company says isthe largest digital in-theatre video and satellite distribution network in North America. Starplex Cinemas ShowBiz Cinemas and Picture Show Theatres currently operate a combined 34 theaters and 310 screens; expanding NCM’s national network to more than 17 000 screens (approximately 15 500 digital screens) throughout the U.S. The new agreement becomes effective beginning January 1 2010. “The combined attendance of the Starplex ShowBiz and Picture Show theaters would rank as the 11th largest movie theater chain in the U.S. which is a terrific enhancement to our network ” says Kurt Hall NCM’s president and chief executive officer. “I am pleased with the progress we are making building our affiliate network of theater circuits as we continue to strengthen our ability to compete more effectively in the national advertising marketplace.” “NCM is synonymous with innovation and leadership in cinema advertising ” says Steve Holmes CEO of Starplex Cinemas. “We are very impressed with the digital technology and scale of their national theater network and we look forward to becoming a part of it in the new year.” National CineMedia www.ncm.com ShowBiz Cinemas www.showbizcinemas.com Starplex Cinemas www.starplexclinemas.com
