National Geographic Announces Cinema Program for Museums

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Mon, 06/13/2011 - 20:00 -- Nick Dager

National Geographic Cinema Ventures has announced a program offering national and international museums the chance to create expanded digital cinema programs in their existing facilities. The initiative includes access to National Geographic’s library of award-winning films in 2D and 3D digital formats access to National Geographic branding as well as marketing and promotional support and education materials. Museum partners also will receive guidance on digital projection technology from NGCV’s experienced team.  

Advances and accessibility in digital technology are driving this opportunity for museums to showcase both traditional documentary films along with full-length feature films from National Geographic. Among the National Geographic films being offered are Sea Monsters: A Prehistoric Adventure (2D 3D or 4D) Forces of Nature Bugs! A Rainforest Adventure (3D) U2 3D Flying Monsters 3D (available in October) and The Wildest Dream. National Geographic plans to produce and release a minimum of two new digital 3D titles a year beginning in 2012.  

“Our goal is to help museums turn their existing theaters live lecture halls or auditoriums into digital cinemas that will drive both attendance and new museum revenues with entertaining National Geographic movies aligned with the mission of the museum ” says Lisa Truitt president NGCV.  “Audiences crave real stories of discovery adventure and exploration and we have the slate that will fill that need for any museum.”  

Mark Katz president distribution NGCV says “We’ll share access to some of our biggest movie successes with those museums that may have previously thought this world was too expensive. We will help them find the right digital solution to tap into their own local communities and provide them with award-winning and museum-appropriate films.”