National CineMedia Promotes Biederman Hoff and Leff

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Tue, 08/12/2008 - 20:00 -- Nick Dager

National CineMedia has promoted Pam Biederman Beth Hoff and Lauren Leff to the role of senior vice president. Biederman has been promoted from vice president to senior vice president central division in National CineMedia’s Chicago office where she will continue to lead the Midwest national sales team. Biederman joined Regal CineMedia (now National CineMedia) in 2002 as Midwest sales director and was elevated to vice president in 2003. Prior to joining the company Biederman opened and managed the Midwest sales offices for Screenvision in 2000.   Hoff has been promoted from vice president to senior vice president east coast sales in National CineMedia’s New York office where she will continue to lead the New York national sales team. Hoff joined National CineMedia in June of 2006 after spending 10 years at ESPN/ABC Sports in New York most recently serving as vice president multi-media sales.   Leff has been promoted from vice president to senior vice president public relations and communications and is based at National CineMedia’s headquarters in Centennial Colorado where she will continue to lead the company’s public relations team.  Leff joined Regal CineMedia (now National CineMedia) in 2002 as vice president public relations planning and directing all aspects of the company’s trade and consumer public relations and media relations strategies prior to its formation as National CineMedia in 2005.  Before joining Regal CineMedia Leff served as senior vice president of Trylon Communications an independent public relations agency based in New York City managing entertainment and media account groups and working with clients such as Discovery Communications HGTV AT&T Broadband and BET.com among others.  National CineMedia www.ncm.com