National CineMedia and the American Television Media Group, a nationwide provider of digital-out-of-home advertising, have united in a new advertising sales relationship that will allow brands to connect with movie fans through high-definition toppers located on FCTI ATMs at 7-Eleven stores nationwide.
NCM’s new DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell ATM.TV HD out of home media inventory alongside NCM’s Noovie entertainment content and trivia programming on more than 8,500 ATM.TV HD 27-inch screens.
“Movie fans are movie fans, whether they’re out shopping or in a theatre, and this relationship with ATM.TV allows us to help brands reach and engage with people at a critical moment when they’re in an active shopping mode,” said Steve Sapp, senior vice president, digital out-of-home sales with National CineMedia. “Like movie theatres, 7-Eleven stores are anchors in their neighborhoods – attracting a large, diverse, and valuable group of consumers on a daily basis. ATM.TV’s network ubiquity and ability to target by daypart in a large screen format gives advertisers a lot of options for effective campaign targeting.”
“Convenience stores are essential businesses at the heart of the local community, especially at this time when many people are turning to them for quick shopping trips to avoid crowded supermarkets and big-box stores during the pandemic,” said ATM.TV CEO Daniel Aharonoff. “We’re creating invaluable opportunities for advertisers to reach people while they shop with omni-channel targeting.”
National CineMedia www.ncm.com
American Television Media Group https://atm.tv