Movio Signs Licensing Deal with Screenvision Media

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Wed, 03/08/2017 - 12:00 -- Nick Dager

Movio has signed a data licensing agreement with Screenvision Media for access to the Movio Media platform, which aggregates moviegoer data to provide film distributors, studios and screen advertisers with audience insights as well as targeted, cost-effective campaign solutions. More than 14 million active U.S. moviegoers are profiled within Movio Media, from 33 percent of North American screens of the large cinema circuits or cinemas with more than 20 screens. 

The relationship will enable Screenvision Media to heighten value for its advertisers through Movio’s strategic moviegoer insights, allowing for more precise targeting and inventory forecasting. Screenvision Media will use Movio Media’s two modules to reinforce the impact of cinema across its network of 14,500-plus screens in more than 2,300 theatres throughout the U.S.

In addition, Screenvision Media will have access to Movio Research to target audiences using Movio’s Audience Similarity score and mine movie-going insights, and Movio Engage to enable the attribution measurement from the exposure of cinema ads on brand purchases.

“This agreement with Screenvision Media highlights the desire of the media industry to understand the movie-going audience,” said Will Palmer, Movio’s chief executive and co-founder. “Screenvision Media will be amongst the first to benefit from the Movio Media enhanced offering, providing deeper insights, elevated campaign targeting and strengthened measurement of advertising effectiveness.”

“The Movio Media platform is very robust, and we’re very impressed with the company’s insightful thought leadership within the cinema and media landscape,” said John McCauley, chief strategic development officer, Screenvision Media. “We’re looking forward to leveraging Movio’s movie-going data to become even smarter, more targeted and better strategic partners for our advertisers to enhance the value we create for and bring to them.”