Movio Offers In-Depth Look at Star Wars Audience

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Fri, 10/23/2015 - 12:30 -- Nick Dager

Movio has released insights on the audience buying advance tickets for Star Wars: The Force Awakens. Using Movio Media, the company’s market research platform designed for film studios and marketers which provides unique insights into U.S. moviegoers’ behavior, Movio has amassed these data insights:  

Audience is comprised primarily of male fans (70 percent male), between 18 and 49 years old

Average age is 34

Audience regularly goes to the movies, once a month, as a group (av. 2.3 tickets per transaction)

Audience spends 2.6 times more in average at box office than a typical moviegoer

More than 67 percent go within release week, most on opening night

These moviegoers are tentpole supporters (Marvel, Jurassic World, etc.)

“As expected, Star Wars: The Force Awakens has generated unprecedented pre-sales activity,” says Movio co-founder and chief executive Will Palmer. “The audience profile is 70 percent male, massively over-indexing between age 18-49. This is an avid opening weekend audience with approximately 67 percent attending films during opening weekend, spending 2.6 times more than the typical US moviegoer.”

Movio Media aggregates real-time transactional and behavioral movie-going data to provide film distributors and studios comprehensive market data, crucial audience insights and innovative campaign solutions. Based on over 19 million avid moviegoers represented within Movio Media, the Movio data science team profiled the largest sample of a typical U.S. movie-going audience according to standard industry demographic profiles to create the most powerful and accurate real-time film market research platform in the United States.