MovieMax has opened a seven-screen multiplex in Hyderabad, India. By opening two multiplexes back-to-back in Bikaner and Hyderabad, MovieMax is trying to solidify its position as a market leader.
The Hyderabad property will give audiences a premium viewing experience with advance technology and an array of food and beverage options.
MovieMax, a fast-expanding multiplex chain which is part of the Kanakia Group, was voted the 2022-2023 Emerging Cinema Chain of the Year at the Imax Big Cinema Awards in Chennai this year.
“Our aim at MovieMax is to reach out to the audiences in maximum capacity and to give them a good experience for an outing,” said Ashish Kanakia, CEO, MovieMax Cinemas “All our cinemas would be equipped to showcase films with the best of technology and give people a wholesome experience with the best seats, food and beverage and the comfort of being at a premium property.”
Actor Adivi Sesh, who was present at the opening of the theatre in Hyderabad said, “I am excited to be here. There is an emotional connect with the brand. Their Hyderabad property earlier was the place where I used to watch a lot of movies after moving here from states. I would like to congratulate MovieMax as they were the ones who started the luxurious experience for watching films.”
“We are the fastest growing cinema chain in India,” Kanakia added. “We have added 49 screens in last six months and are looking at adding 38 more screens in next three months. In terms of luxury, there are reclining seats in all our auditoriums here. There is a live kitchen so our food and beverage menu is not restricted to popcorn and samosas.”