Moviefone has added several leading movie theater exhibitors to its growing list of customers. Newly signed are CMX Cinemas, Santikos Entertainment, Ipic Theaters, National Amusements’ Showcase Cinemas and Cinema Labs.
They join AMC Theatres and Cinemark Theatres, B&B Theatres, Studio Movie Grill, Maya Cinemas, D’Place Entertainment and Texas Theatre.
These new deals allow movie fans to go directly from Moviefone Media platforms to showtimes and ticketing at theaters throughout the country. This enables movie lovers to have a seamless transition from impression and excitement, to ticketing and fulfillment. This affiliate relationship is based on the premise that movies are meant to be seen in theaters.
Cleveland O’Neal III, CEO of Moviefone Media said, “The addition of these terrific, geographically diverse circuits enhances the ability of our multi-media network to refer our viewer, browser, fan or follower to purchase on the exhibitors’ platform. Exhibitors are tremendous marketers for their brand, location, loyalty programs and more. We drive traffic to them and help in the acquisition of customers. We do not do the ticketing, they do. This completely simplifies the process and exemplifies the evolution of our legacy brand to a new win-win partnership with exhibitors.”