Moving Image Technologies has partnered with Alamo Drafthouse Cinema to upgrade its Las Colinas, Texas location. The enhancement includes the installation of seven advanced Barco SP4K RGB projectors and MIT's proprietary products designed to elevate the movie-going experience.
The upgrade, similar to a recent project at Alamo Drafthouse's Richardson location, involves new projection systems known for their sharp image clarity and color accuracy, Alchemy servers for efficient content management, and MIT's advanced automation systems and power filtering IS-30 units. These improvements are expected to provide a more immersive and vibrant cinematic experience for audiences.
Joe Delgado, MIT’s executive vice president of sales and marketing expressed enthusiasm for the collaboration and the potential of the technology to enhance cinematic experiences. The Las Colinas location will also see the installation of new screens to complement the high-definition capabilities of the projectors.
Alamo Drafthouse Cinema, which began as a single-screen theater in Austin, Texas, has grown to 41 locations and is known for its unique programming and integration of food and drink service with the movie-going experience. The company also hosts Fantastic Fest, a celebrated genre film festival, and is involved in film preservation through the American Genre Film Archive.