MetaMedia and the Broadcast Management Group have announced what the companies say is the first end-to-end solution for the production and distribution of live and interactive entertainment and marketing events to cinemas and other out-of-home venues.
MetaMedia delivers movies and streams premium content to cinemas globally through its cloud based MetaMedia Entertainment Network while BMG provides production services from live production to event management to creative services to managed services to broadcast consulting and systems design and integration. Together, the partnership creates a one-stop shop for marketers to provide live and interactive content to movie-going audiences around the world.
“MetaMedia’s partnership with BMG provides a perfect marriage of high-quality, cost-effective production capabilities with targeted, scalable, cloud-based delivery to cinemas,” said MetaMedia CEO, Jason Brenek. “Whether it’s red-carpet premieres, fan events, interviews with recording artists, or pure interactive entertainment, our alliance will enable cinemagoers to experience live events like never before. This opens new revenue streams for cinema partners and more cost-effective marketing for studios, music labels or anyone who wants to reach the massive movie-going audience.”
“BMG has revolutionized live production,” said Todd Mason, CEO of Broadcast Management Group. “Our production system allows for centralized production technology and decentralized staffing. We use the best creative and technical crews anywhere in the world without the need for costly travel. Along with MetaMedia, we share deep entertainment industry experience and can now offer innovative event and production services with targeted and interactive distribution around the world.”
The partnership provides a cost-effective suite of offerings including:
Unicasts for premieres, red carpet events, special fan events, or record releases targeted to individual cinema sites or delivered around the world
Site-to-site interactive broadcasts which allow real-time conversations from cinema to cinema for talent Q&A, polling, or market research
Teleconferences which bring Zoom-style meetings into the cinema for panel discussions, distance learning, and sales conferences
Event management including turnkey, staging, lighting and set design
Magic Screen interactive animated content, powered by Magic Screen, animated characters and avatars interacting with the audiences live and in real time
“Imagine a red-carpet event from London with stars on the red carpet directly responding to questions from a theatre audience in Iowa,” said Brenek, “or a fireside chat with a recording artist before a record drop, broadcast to cinemas throughout the country and followed by a live performance. Events can be promotional or ticketed, bringing new revenue to cinemas while cost effectively reaching even four quadrant audiences.”
Together, Broadcast Management Group and MetaMedia provide services to some of the biggest names in entertainment including Sony Pictures, Universal Studios, A24, Cinemark, Regal, Cinepolis, ESPN, IMDB, Amazon, and MGM.