MediaMation has named Heather Blair as head of cinema sales. Blair has been representing MediaMation since 2010 as an independent consultant and has garnered such clients as Cinemex in Mexico, Cine Colombia in Colombia, City Cinema in Oman, the world’s largest aquarium in Brazil and more during her tenure.
“Heather brings a wealth of knowledge from her sales background and uses this to build the growing 4D cinema market. Eventually she will focus on North and South America, said MediaMation president, Alison Jamele.
Blair has been an integral part of MediaMation's expansion into the commercial cinema market as well as continuing with their strong presence in the theme park and attraction industries. Heather has made great inroads bringing MediaMation’s MMX 4D immersive format to the Cinema market working closely with both the studios and cinema exhibitors.
“I am excited every day to work with MediaMation,” said Blair. “We are building a global presence in the cinema market place in only a few short years! Having been a consultant with MediaMation for four years, but having known the company for 20 years, I’ve seen the company grow and I am thrilled to be a full time part of the family.”
“Heather’s sales experience began 25 years ago as an advertising rep for an entertainment resource directory. Calling on literally thousands of companies including, MediaMation, has served Heather well and gives her the unique perspective of understanding the sales lifecycle like few others,” said Dan Jamele vice president and CTO for MediaMation. “With Heather being promoted to being full time in our company, I can’t think of a better way to grow our business.”