Mary Pickford Theatre Opens ScreenX Auditorium

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Mon, 05/20/2024 - 10:19 -- Nick Dager

D'Place Entertainment has opened a CJ 4DPlex ScreenX auditorium at the Mary Pickford Theatre in Cathedral City, California.

D'Place Entertainment has opened a CJ 4DPlex ScreenX auditorium at the Mary Pickford Theatre in Cathedral City, California.ScreenX reimagines the way movies are experienced. The revolutionary format seamlessly extends the screens onto the surrounding walls of the auditorium, delivering a 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive elements, ScreenX immerses audiences in an unparalleled visual environment.

The new ScreenX location boast a 50-foot-wide screen and luxury recliner seats providing a premium theatrical experience for their patrons.

The announcement of the sale was made last month at CinemaCon 2024 in Las Vegas. D'Place, which owns and operates six theatres across Southern California, is opening the new ScreenX auditorium in time for the busy blockbuster season.

Upcoming ScreenX films include Illumination's Despicable Me 4, Universal Pictures' Twisters and Marvel Studios' Deadpool & Wolverine.

Don Savant, president & CEO, CJ 4DPlex America said, "We're excited to join forces with D'Place Entertainment and launch their very first ScreenX auditorium. Together, we're reshaping the future of moviegoing, and we can't wait for audiences to experience the magic of ScreenX at the Mary Pickford Theatre."

"At D'Place, we are dedicated to entertaining guests each time they visit and the addition of the 270-degree panoramic ScreenX auditorium epitomizes our unwavering commitment to our audience," said Danon Rubio, president D'Place Entertainment. "We are thrilled to embark on this journey with ScreenX and look forward to creating unforgettable moments for our community at the Mary Pickford Theatre."